I was the Flash developer for Diesel’s seasonal campaigns for their fashion Collections and for the Diesel Denim range from 2002 through to 2005.
Creating the artistic and interactively rich flash based sites. I worked closely with the client and the team of art directors to deliver fun and exciting experiences to Diesel’s dedicated online community.
Diesel had over a million subscribers to their campaigns, and invested heavily in their online marketing communications, constantly trying to keep their fans enthused and up to date with their fashion collection and accessories.
The Diesel Denim campaign required a re-usable and easily re-skinnable interface which presented the entire available Male & Female Denim range. The flash and XML based solution I built for Diesel was successfully used for each seasonal campaign throughout 2002-2006.
My work won a standing ovation when it was presented to a meeting of European Diesel franchise operators and stakeholders, who had long wanted an online resource which showed the large variety of cuts and washes available in an easily accessible and comprehensive manner.
During my tenure as the lead Flash developer (EHS Brann / Euro 4D) I was responsible for many interactive websites, games and microsites for the famously indulgent Diesel Brand. I produced CD-Roms for in-store promotion and distribution to their extensive subscriber base.
I was lead programmer on all of Diesels campaigns during 2002 – 2005. Working closely with the digital design team, I was responsible for turning the often demanding briefs into functional reality, breaking down the tasks and programming requirements in a way which allowed a small production team to work in parallel to deliver the content rich, and highly interactive campaigns.
The Future- Campaign for the Spring/Summer 2005
Nature lovers- Campaign for the Spring/Summer 2004