Diageo Whisky and Food recipe book

After successfully delivering on Diageo’s flagship Johnnie Walker brand. I then went on to deliver various flash websites and modules for Diageo’s other brands, including The Classic Malts, Bushmills, Cuervo and also created training and promotional materials for their Global sales staff and franchises. The flash work involved the development and delivery of sophisticated XML driven sites, where again I delivered CMS database and production tools to speed delivery and allow for easy regionalisation by other agencies and personnel. A good example being the multi region language website for their Whisky & Food promotion.

Whisky & food – promoting the appreciation of Whisky with recipes and suggestions for meals 

Classic Malts – Making Sense of Whiskey

I also produced a multi region/language interactive / educational CDs for their 300,000+ subscribers, and an an interactive training CD-Rom for the entire Global Diageo sales team. The Scotch Heritage CD was also released in several langauges and made available for web and deployed on Diageo’s intranet for staff training.

Scotch Heritage – Exploring and understanding Whiskey

Johnnie Walker website

Developed the 2006 launch of Diageo’s flagship Johnnie Walker flash website. Working from existing site originally developed for the Korean market, my brief was to take the existing flash resource, extend and enhance the content, add new modules and convert to an XML driven dynamic site ready for regionalisation and roll-out across Diageo’s Global internet presence.

This involved working closely with Diageo’s IT to ensure integration with their CMS provided by Accenture, and liaise directly with the Global Marketing Manager to ensure the highest quality and timely delivery of the project. The delivery to the client included updated flash resource with support for XML regionalisation and configuration, CMS database and ASP publishing tools to enable rapid regionalisation, documentation and support for the main delivery team within Diageo.

Click here to visit the current Johnnie Walker .com site