After successfully delivering on Diageo’s flagship Johnnie Walker brand. I then went on to deliver various flash websites and modules for Diageo’s other brands, including The Classic Malts, Bushmills, Cuervo and also created training and promotional materials for their Global sales staff and franchises. The flash work involved the development and delivery of sophisticated XML driven sites, where again I delivered CMS database and production tools to speed delivery and allow for easy regionalisation by other agencies and personnel. A good example being the multi region language website for their Whisky & Food promotion.
Whisky & food – promoting the appreciation of Whisky with recipes and suggestions for meals
I also produced a multi region/language interactive / educational CDs for their 300,000+ subscribers, and an an interactive training CD-Rom for the entire Global Diageo sales team. The Scotch Heritage CD was also released in several langauges and made available for web and deployed on Diageo’s intranet for staff training.