Johnnie Walker website
Developed the 2006 launch of Diageo’s flagship Johnnie Walker flash website. Working from existing site originally developed for the Korean market, my brief was to take the existing flash resource, extend and enhance the content, add new modules and convert to an XML driven dynamic site ready for regionalisation and roll-out across Diageo’s Global internet presence.
This involved working closely with Diageo’s IT to ensure integration with their CMS provided by Accenture, and liaise directly with the Global Marketing Manager to ensure the highest quality and timely delivery of the project. The delivery to the client included updated flash resource with support for XML regionalisation and configuration, CMS database and ASP publishing tools to enable rapid regionalisation, documentation and support for the main delivery team within Diageo.